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General Leadership

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Jun 24 2013

The 3 Simple Rules of Effective Feedback

Posted by General Kathleen Gainey
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Uncle Sam - GeneralLeadership.com“Effective Feedback is the breakfast of champions.”
Ken Blanchard

I remember the moment when I realized that I had failed to provide effective feedback to a junior officer on my staff as I gave her unexpected feedback on her performance. This young Captain sat before me in shock when I gave her a less than glowing evaluation. She said, “You never told me that I was not a top performer.” As we continued the conversation and I gave her examples of where her performance was not up to par, it was clear to me that she didn’t know that she wasn’t the superstar performer she thought she was. This was a revelation to me as I had to face the reality that it was foremost my responsibility to make sure the people I led understood how well they were or were not performing. I vowed that day to never let that happen to one of my people again.

Giving real and honest feedback to employees is one of the most important things that leaders can do for their people, but too often we find excuses not to do it. The problem we introduce when we fail to fulfill what I consider one of our fundamental responsibilities as a leader is that we expect our people to perform at their very best but we do little to educate them on where they are consistently falling short of our expectations. Tangible, honest feedback is essential to helping those we lead grow into their best selves. In my experience, creating a culture of routine, value-added performance feedback can be as easy as counting to 1-2-3.

In addition to performance feedback, integrating compliance training into the workplace is critical for fostering a safe and respectful environment. Compliance training videos are an effective tool to educate employees about important regulations and company policies. These videos provide clear, consistent information on topics such as workplace safety, anti-harassment policies, and ethical conduct. By regularly incorporating compliance training, leaders ensure that their teams are not only aware of their performance metrics but also understand the standards of behavior expected within the organization, creating a well-rounded and compliant workforce.

Rule #1: Create a Culture that Supports Candid and Effective Feedback

Be sure to let your staff know what you are doing, why and how the feedback process will work. This way when people see “feedback session” on a schedule they do not think they are in trouble. In other words, by consistently communicating the importance of providing feedback for the purpose of helping people move in the direction of their dreams, goals and desires, leaders help people understand the session is mean to be positive, not punitive. In simplest terms, think of a feedback session as a catalyst for courageous conversation. A technique I use to help reinforce this objective is to sit beside the person rather than across the table from them. This helps them feel more comfortable, helps me come across as friendly, and reduces the authoritative stance of sitting across the table.

Rule #2: Use a Consistent Structure

I use a simple structure that consists of three areas: the person’s strengths, areas to develop and areas to focus on. In all cases I tie the feedback to a concrete example of something they did or into a product that they will remember. This enables me to be specific about the behaviors you or others observed and their impact.

• In identifying strengths also give examples of how they can capitalize on them in current or future projects. Giving recognition feedback is food for the soul.

• Focusing on areas to work on ensures the feedback is presented in a constructive, contextualized manner. People shouldn’t have to guess about what they might do differently to effectively (and more positively) deal with a situation in the future. Be specific about behaviors you’ve observed and the impact (time, energy, cost, etc.) they have on the team/division/command.

• Be clear about areas to focus on. Identify what you want them to focus on for the next 6 months on specific projects or in attaining their larger goals. This allows you to influence their efforts and align their strengths in the areas of greatest potential improvement. Help them visualize how they might address areas they want to enhance.

• It is very important to do this in writing. With the written feedback in front of them, they can clearly absorb what is being said and won’t have to worry themselves with taking notes. They can also read it later and reflect what is said.

Rule #3: Consider Upward Feedback

I also use feedback sessions to solicit feedback from my staff to understand what I can do to help them, help their staff, and help the organization overall. When you solicit upward feedback, be sure you are really listening. Quiet your mind and seek to understand the perspective of the other person. Soliciting upward feedback also shows that you value their input. Do not discount this. They will feel valued if they have your ear, your heart, and your time and you have the right motive.

Lincoln Andrews, West Point Faculty Member under MacArthur said, “The leader must have time to listen to his men. It is easy to look important and say, ‘I haven’t got time,’ but each time the leader does it, he drives one more nail in the coffin of the team spirit whose life he should really be cherishing.”

Remember, effective feedback is the breakfast of champions.

General Kathleen Gainey
General Kathleen Gainey
Author at GeneralLeadership.com
Lt. Gen. Kathleen M. Gainey is the deputy commander, U.S. Transportation Command, Scott Air Force Base, Ill. Her previous commands include 5th Heavy Boat Company, Ford Island, Hawaii; 6th Transportation Battalion, Fort Eustis, Va.; 7th Corps Support Group, Bamberg, Germany; Defense Distribution Center, New Cumberland, Pa.; and commanding general, Surface Deployment and Distribution Command, headquartered at Scott Air Force Base, Ill.
Tags: feedback, Leadership

Author Description

General Kathleen Gainey

Lt. Gen. Kathleen M. Gainey is the deputy commander, U.S. Transportation Command, Scott Air Force Base, Ill. Her previous commands include 5th Heavy Boat Company, Ford Island, Hawaii; 6th Transportation Battalion, Fort Eustis, Va.; 7th Corps Support Group, Bamberg, Germany; Defense Distribution Center, New Cumberland, Pa.; and commanding general, Surface Deployment and Distribution Command, headquartered at Scott Air Force Base, Ill.

Comments (4)

Add a comment Top
  1. Sean Kern
    16Jul2013 (Tue) @ 2142CDT

    Always one of the hardest actions to perform as a supervisor…great rules! In addition to the more formal feedback process presented here, I always like to use something I call “Spot Corrections” and “Spot Praises.” I let people know up front that I’m looking for when they do things well and not so well and that I will engage frequently.

    Joseph Grenny in “Influencer: The New Science of Leading Change,” references Dr. Edna Reid, a learning expert, who advocates “extremely short intervals” between teaching and testing.When testing is frequent, it becomes familiar and therefore not a “dreaded event.” I think the same holds true for feedback…not only in terms of receiving feedback, but giving it as well as giving effective feedback takes much practice.

    Reply
    • Kathleen Gainey
      22Jul2013 (Mon) @ 1811CDT

      Thank you for the comment and great suggestions. I agree that frequent
      comments to motivate or course correct are extremely effective tools and
      should be used more frequently, not less!

      Reply
  2. General Kathleen Gainey
    22Jul2013 (Mon) @ 1821CDT

    Thank you for the comment and great suggestions. I agree that frequent comments to motivate or course correct are extremely effective tools and should be used more frequently, not less!

    Reply
  3. Matthew Fritz
    26Jul2013 (Fri) @ 0916CDT

    http://joemull77.wordpress.com/2013/07/16/writing-performance-reviews/

    Reply

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