General Leadership
  • Home
    • Home
    • Log-In or Register
    • Members Only
    • Sign-Up To Receive Our Newsletter!
  • About Us
    • About Us
    • Advertise With Us
    • Register to become a contributor to GeneralLeadership.com
    • Let Us Publish You!
    • Speakers Bureau
    • Order of the Penguin
    • Featured Partners
    • Contact Us
  • Media
    • Media
    • The GL Team in Action!
    • Testimonials
  • Team
    • General Officer Authors
    • General John E. Michel
    • Matthew T Fritz
    • George H. Fritz
    • Catie Hargrove
    • Douglas VanWiggeren
    • Garth Sanginiti
    • Angela Maiers
    • Jean Michel
    • Jay Steven Levin
    • Chris R. Stricklin
    • Holly Michel
    • Kimberly Huth
    • Zach Stricklin
    • Taylor Fritz
  • Chats
  • Our Programs
    • MentorsMatter™
    • Vet2VetConnect™
    • LeaderView™

General Leadership

MailTwitter
Aug 21 2015

Three Critical Questions for Strategic Planning

Posted by Mickey Addison
Tweet

Three Critical Questions for Strategic PlanningComing together is a beginning; keeping together is progress;
working together is success.
Henry Ford

As a freshman engineering student, I remember vividly the day my professor announced we needed to know the answer before we performed the calculations. What in blazes does he mean? I thought to myself. Then he explained: if we don’t have an idea of what the answer should be when we start calculating, we’ll have no idea if we’ve gotten a reasonable answer at all. You know the adage: garbage in, garbage out. It’s a skill engineers have passed on to one another for centuries–does the answer I calculated make sense? It’s the same with strategic planning. If we don’t begin with the end in mind, and work the process mindful of the constraints we live with, we’re likely to get a glossy publication with high sounding words–but not an executable strategy.

There are plenty of strategic planning models out there, but before we even begin planning, we need to ask ourselves three critical questions. They will frame the strategic planning process, no matter what planning method we choose, and will help us understand the output of that process. The Three Critical Questions are:

  1. What is Our Mission?
  2. Who is on Our Team?
  3. What does Success Look Like?

Question 1: What is Our Mission?

Every organization has a mission. We provide a service or produce a product–but in neither business nor the public sector do organizations exist for no purpose. A solid understanding of the organization’s mission will underpin everything with a firm footing, but a misdiagnosed or mistaken understanding will send the team careening in the wrong direction. Mission statements aren’t static; they require maintenance and periodic re-evaluation. Furthermore, we need to write mission statements in clear language so there is a minimal chance of misinterpretation. Begin every strategy session with a review of the organization’s mission and ask: Does this still make sense? Is this really what we’re doing? Is this what my boss, our customers, and our stakeholders expect of us? If you can answer all of these questions to your satisfaction, you can move on to the next question.

Question 2: Who is on Our Team?

It’s not hyperbole to say we have teammates everywhere–even in places we don’t expect. When I was a young Air Force officer in the 90’s, Total Quality Management was all the rage. In a TQM training seminar, we competed with other teams to “manufacture” paper airplanes. By not recognizing either our supplier or our customer as potential teammates, we ended up losing the contest to another team that did. It’s a simple example, but building a network of teams as well as solid teamwork within your own organization is crucial to 21st century success. The world is far too inter-connected for any of us to operate as an “organizational island”–even the famously neutral Swiss cooperate with their neighbors and joined the United Nations. Therefore, when asking Who is on my team? look beyond the boundaries of the organization to partners, suppliers, customers, stakeholders, and even competitors. You might be surprised with whom you share a bond or a common goal.

Question 3: What does Success Look Like?

The last of the three critical questions is sometimes the hardest to answer. If we can’t define success, then all the mission statements and partnering agreements are for naught. We must be as precise as we can, and as honest as we can be about what we’re capable of accomplishing. Defining an end state that’s out of reach is just as useless as defining an ambiguous one. Be specific, reach a little, but above all be clear and realistic. One word of caution about vision statements: they are valuable as aspirational documents, but they are not a concise definition of success. To illustrate, compare the following two statements:

Vision Statement:
We want to be a world-class engineering company, providing the highest quality services on the world’s most pressing infrastructure problems. We want to be responsible stewards of our resources and foster a culture of respect both within our team, and with those whom we collaborate.

Success Definition Statement:
We define success as a 15% overall growth in a healthy company. Specifically: billable hours increased by 20% over last year, costs reduced by 10% over last year, and employee satisfaction ratings up compared to the 2014 employee survey.

See what I mean? Both statements are necessary for their purpose–one to help team members aspire to be better, and the other to give concrete goals to achieve–but they are not interchangeable.

Strategic planning is absolutely indispensable to any high performing team. To create a good strategic plan we have to start with the end in mind, and answer those three critical questions.

How did you enjoy today’s post?
If you liked what you read, sign up for our frequent newsletter by clicking HERE — and you’ll also receive our handy Leader’s Reference List as our free gift to you!

Mickey Addison on EmailMickey Addison on FacebookMickey Addison on InstagramMickey Addison on LinkedinMickey Addison on PinterestMickey Addison on Twitter
Mickey Addison
Mickey Addison
Colonel Mickey Addison is a career Air Force officer, a blogger and author, and is a frequent contributor to military newspapers and journals, including Air Force Print News, Armed Forces Journal, and The Military Engineer. Mickey is a contributing author at GeneralLeadership.com, People Development Magazine, and founded his own publishing company: Lead the Way Media.

As an Air Force officer, Mickey has handled national portfolios totaling billions of dollars. He’s presented on dozens of topics to senior leaders in government, industry, state and federal government, and worked with international business and government executives and in a dozen countries in Asia, Europe, and the Middle East.
Tags: executive leadership, Leadership, Leading Leaders, Mickey Addison, performance, Planning, strategic plan, success, Team

No comments yet.

Add a comment Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Log in

Our Authors

  • KevinBemel

    KevinBemel

    KevinBemel
    Total Post :0

  • tomdorl

    tomdorl

    tomdorl
    Total Post :1

    Recent Posts
    • Applying Leadership by the Numbers
  • philmorrison

    philmorrison

    philmorrison
    Total Post :0

  • GenPaulMcGillicuddy

    General Paul McGillicuddy

    GenPaulMcGillicuddy
    Total Post :1

    Recent Posts
    • Secret Traits Of Championship Teams
  • NikSanginiti

    NikSanginiti

    NikSanginiti
    Total Post :2

    Recent Posts
    • Intern Perspective: Overcoming Adversity
    • Intern Perspective: Enduring Excellence
  • ChristianKnutson

    ChristianKnutson

    ChristianKnutson
    Total Post :15

    Recent Posts
    • What Is Upward Leadership and Why You Need to Be Effective Doing It
    • Using Intelligence Theory to Lead and Unlock Creativity
    • How Mindset Can Affect Organizational Leadership
    • Sustaining High Performance In Your Teams
    • Embracing Stress To Lead Others Effectively
  • jkunkel

    jkunkel

    jkunkel
    Total Post :0

  • CroftEdwards

    CroftEdwards

    CroftEdwards
    Total Post :16

    Recent Posts
    • LeadershipFlow - Perfectly Square: A Story About Learning to Lead
    • Leadership: This AND That, Not This OR That
    • Can I Trust You As A Leader?
    • Hey Leader—What are You Fighting FOR?
    • Is It Time For A Leadership Break?
  • jscotheathman

    Scot

    jscotheathman
    Total Post :1

    Recent Posts
    • Authenticity Is The Secret Sauce
  • KenMcQuiston

    KenMcQuiston

    KenMcQuiston
    Total Post :0

  • JeffreySmith

    JeffreySmith

    JeffreySmith
    Total Post :1

    Recent Posts
    • Values-Based Leadership
  • BobGaylor

    BobGaylor

    BobGaylor
    Total Post :3

    Recent Posts
    • About Saying "I Love You"
    • I Like Hot French Fries
    • Cubs and Aspirations - Humor from Section 220
  • KimberlyHuth

    KimberlyHuth

    KimberlyHuth
    Total Post :1

    Recent Posts
    • Encourage TRUST in Your Workplace
  • DavidESpector

    DavidESpector

    DavidESpector
    Total Post :2

    Recent Posts
    • Are you Chewing Your Way Through Life?
    • Watch your Step
  • JoeThornell

    JoeThornell

    JoeThornell
    Total Post :29

    Recent Posts
    • It's Time for a Leadership Checkup!
    • Effective Leadership requires Key Ingredients
    • Leadership is Representation
    • Leadership in Stasis
    • Leadership Can Be Destructive
  • ColToddHirneisen

    ColToddHirneisen

    ColToddHirneisen
    Total Post :15

    Recent Posts
    • The Leadership Experience
    • It’s your stage, what do you do with it?
    • Opportunity: Don't Do Anything
    • Anarchy in the Workplace
    • Faking Your Way to Authenticity
  • CRStricklin

    CRStricklin

    CRStricklin
    Total Post :35

    Recent Posts
    • 3 Elements of A Shared Mental Model...The Thunderbird Way
    • The Passion of Leadership
    • Lead at the Speed of Trust
    • 4 All-Encompassing Effective Leadership Styles
    • Perfection Found in a Fighter Debrief
  • JasonMBrown

    JasonMBrown

    JasonMBrown
    Total Post :4

    Recent Posts
    • Creating a Problem-Solving Team
    • Every Team Needs A Coach
    • Think Twice Before Going Back to the Basics
    • The Two Most Important Questions In Leadership
  • kentlandreth

    kentlandreth

    kentlandreth
    Total Post :2

    Recent Posts
    • Train Your Replacement... Not Your Clone!
    • Lead with Your Feet
  • maddison

    Mickey Addison

    maddison
    Total Post :29

    Recent Posts
    • Leaders Are Readers
    • High Performing Leaders Live a Balanced Life
    • What is Synchronized Leadership?
    • Continuing the Mission - Your First 30 Days
    • Continuing the Mission - The First 100 Days
  • johnalbers

    johnalbers

    johnalbers
    Total Post :12

    Recent Posts
    • Credibility: Do you have it?
    • Experience - Is It Really the Best Teacher?
    • Passionate Leadership
    • Lessons on Leadership from Fishing (part II)
    • Lessons on Leadership from Fishing (part I)
  • SHIP

    SHIP

    SHIP
    Total Post :3

    Recent Posts
    • Priorities: A Different Approach
    • 6 Rules Learned in Afghanistan
    • Performance or Potential
  • dmcohen01

    Dave

    dmcohen01
    Total Post :2

    Recent Posts
    • Frozen Leadership
    • Forget Big and Flashy: Go For the Little Wow!
  • jokercarey

    jokercarey

    jokercarey
    Total Post :2

    Recent Posts
    • A Mother's Day Perspective
    • A Mother's Day Perspective
  • AngelaMaiers

    AngelaMaiers

    AngelaMaiers
    Total Post :4

    Recent Posts
    • The 5 C's of Passion Driven Leadership
    • A “To Be” List for Aspiring Leaders
    • Passion-Driven Leadership
    • Tactical Serendipity: Is Randomness Part of Your Leadership Strategy?
  • Geno Redmon

    Geno Redmon

    Geno Redmon
    Total Post :14

    Recent Posts
    • Lessons in Top Gun Leadership: The Fine Art of Delivering Corrective-Action
    • Top Gun Leadership: The Fine Art of Delivering Corrective Action.
    • Top Gun Leadership: Butt-Chewing 101 (pt 1 of 3)
    • Top Gun Leadership - Part 6
    • Top Gun Leadership Series - Part 5
  • ChrisPLevy

    Christopher P Levy

    ChrisPLevy
    Total Post :36

    Recent Posts
    • Construction or Demolition
    • Leading Leaders - How to be Successful
    • Go Ahead and Quit!
    • Self-Discipline, a Must for Team Success
    • Bridging the Divide
  • chrisrstricklin

    Chris_Stricklin

    chrisrstricklin
    Total Post :1

    Recent Posts
    • Monday Quote
  • dvanwig

    dvanwig

    dvanwig
    Total Post :4

    Recent Posts
    • You Are Free To Choose
    • Working For A Higher Purpose
    • Your Glass Can Be More Than Half Full
    • Prepare for the Future with a Completed Bucket List
  • khinparadise

    Mike Klintworth

    khinparadise
    Total Post :3

    Recent Posts
    • From Technical Expert to Successful Leader
    • 7 Essentials for Building a Dream Team
    • The Bridge To Your Big Dream
  • GenAllenJamerson

    General Allen Jamerson

    GenAllenJamerson
    Total Post :3

    Recent Posts
    • Social Media: A Professional’s Best Tool Used Wisely!
    • Leading with Moral Courage
    • Leading with Moral Courage
  • GenRogerBrady

    General Roger Brady

    GenRogerBrady
    Total Post :2

    Recent Posts
    • The One Reason Why We Still Insist on Honesty
    • The One Reason Why We Still Insist on Honesty
  • jslevin

    jslevin

    jslevin
    Total Post :15

    Recent Posts
    • Business Wisdom Learned From Bomb Squad Experts And Their Commanders
    • How Well Are You Leveraging The Different Thinking Styles Of Your Teams
    • Business Management Lessons from a San Francisco Bus Driver
    • DeCluttering - Your Way To Brilliance
    • Talent Stars - Don't Burn Your Shine!
  • GenGaryHughey

    General Gary Hughey

    GenGaryHughey
    Total Post :3

    Recent Posts
    • Any Job Worth Doing Is Worth Doing Right the First Time
    • Work is Honorable
    • Leadership and the Work Ethic
  • GarthStl

    GarthStl

    GarthStl
    Total Post :2

    Recent Posts
    • Time Waits for Nobody
    • Emotional Intelligence and A Call-Up to the Big Leagues
  • GenMichaelDiamond

    General Michael Diamond

    GenMichaelDiamond
    Total Post :4

    Recent Posts
    • What Happened to Long Term? - Pt 1
    • Leading the Right Team
    • Can Leaders be Heroes?
    • Generalship: 10 Traits Needed by Every Leader
  • GenJerryMartinez

    General Jerry Martinez

    GenJerryMartinez
    Total Post :2

    Recent Posts
    • Simulated Leadership
    • Simulated Leadership
  • GenJamesVechery

    General James Vechery

    GenJamesVechery
    Total Post :10

    Recent Posts
    • Passing the Baton: Leadership in Transition
    • Leadership Can Be Measured In Inches, Not Just Miles!
    • N is for Never Setting Your Goals Too Low
    • A Positive Attitude is Contagious
    • V is for Visionary Leadership: Move the Ball Down the Field
  • GenKathleenGainey

    General Kathleen Gainey

    GenKathleenGainey
    Total Post :1

    Recent Posts
    • The 3 Simple Rules of Effective Feedback
  • ColMattFritz

    Matthew Fritz

    ColMattFritz
    Total Post :15

    Recent Posts
    • A Tribute To Veterans - Solemnly Remember
    • A Day Short of Missing History
    • Why We Write...
    • Ask GeneralLeadership
    • Tune in Tonight! - 9pm Eastern - SiriusXM Patriot Channel 125!
  • GenJohnMichel

    General John Michel

    GenJohnMichel
    Total Post :92

    Recent Posts
    • Why Less is Best
    • Influence: Never Underestimate Your Impact
    • Seize the Moment
    • Vetrepreneur: Perpetual Payback
    • The Dual Pillars of Character: Strength & Honor