Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Every organization struggles with a common challenge: to what level does my organization infuse its core values into our mission and daily actions? There are no organizations that is free from continually having to focus on this area of institutional health. How many times do we see companies release less than accurate reports in order to hide a devaluation? Even non-profits find themselves debating who they will take donations from and whether that money is in line with their values. … Read the rest