“If you don’t act,
irrelevance is where you are headed”
Miles O’Brien
I was sitting in Church recently listening to our Pastor deliver his homily when I heard him say that many of you could be in the category of “ineffective and irrelevant” if you have not stood up and engaged what you believe in.
As a leader, this is one category that I work hard to stay out of or ever being connected to. The more I thought on these two simple words, the more I believed it was something that all effective leaders must always being working to stay away from.… Read the rest
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
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