A few years ago, I had the opportunity to attend a Disney Institute program in Orlando. One of the topics we covered concerned “wows”. There are lots of wows that we experience every day, but in the entertainment and theme park business, most people think of the big wows. They think of the big, new attraction, the super cool computer-generated imagery of a movie, or that monster roller-coaster that raises your heart rate. In short, big wows excite, capture imagination, and draw an audience in.
But what about things that aren’t big? What about small things that still carry an important message?… Read the rest